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- 🛑 - Ultimate BFCM Tactics Guide
👋 Hey there, and a warm welcome back to Ad Tactics Digest!
This week brings a special edition as we're unleashing a trove of Black Friday and Cyber Monday resources your way. Get ready to gear up for an unparalleled BFCM experience! 🚀
BFCM Tactics & Strategies
This week, we've curated the most effective strategies from Twitter to assist you in fine-tuning those last crucial details in your Black Friday and Cyber Monday campaigns/strategies
Here's a good heuristic for your BFCM:
"Lead with the largest number"
If 30% = $10 say 30% off
BUT
if 30% = $300 say $300 off.
@ecom_con, Head of Growth at Hexclad NAILS this...
— Taylor Holiday (@TaylorHoliday)
3:27 PM • Oct 31, 2023
With BFCM approaching,
It's the perfect time for you to leverage creatives to boost your DTC sales
Last BFCM our clients generated over $4.2million
So today I am breaking down how you can do the same in this 4-min video:
— Ashley Wright (@ashley_wright)
7:19 PM • Oct 31, 2023
Don't spend weeks planning a complicated and risky peak season campaign.
Use this checklist and have a better BFCM & Q4 than 90% of the brands on the platform.1. Design a simple offer that is structured to achieve your goal (eg. new customers or high AOV)
— Jessie Healy (@Jessie_Webtopia)
2:14 PM • Nov 5, 2023
This BFCM, your brand's story deserves to be told in a way that captivates and converts.
Here are 3 specific advertorials that can help make this happen.
Let me show you:
— Brandon Ham | Ecom Advertorials (@iambrandonham)
11:25 PM • Nov 4, 2023
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Ads of The Week 🎥
Diverging from our typical email format featuring a single video ad, we've amped it up this time with an array of 30+ ads currently in circulation for BFCM. This comprehensive collection allows you to explore options that align seamlessly with your brand.
Stay tuned as we continuously update this compilation leading up to the official week of Black Friday. Don't forget to bookmark for easy access!
Ad of The Week 🖼️ - True Classic
Combining memes with Black Friday promotions is a surefire recipe for success. Memes are incredibly easy to create and universally relatable, making them a fantastic choice for boosting your marketing efforts.
When even brands like True Classics are leveraging these meme-style ads, it's a clear sign that you should consider incorporating them into your strategy for great and effortless results.
🔎 Relevant news - for you
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