Is TikTok really on its last legs?

Hey there!

Seems like TikTok seems to be hitting hard for many right now.

In the past 7 days, TikTok has seen some fluctuations in terms of performance, particularly for our e-commerce advertising clients.

However, it seems like high-ticket and information product brands, as well as lead generation, are still performing well and operating as normal.

Our organic clients have definitely seen a decline in views and engagement over the past week, but that's just the way things go in the world of digital.

These platforms always have to make tweaks as more users and advertisers come on board.

I've been keeping an eye on all channels and it seems like Instagram's algorithm is now giving more love to images and reels have taken a hit.

That's why it's important to always be testing and never putting all your eggs in one basket.

What worked before might not work anymore, so you have to figure out how to adapt and keep playing offence on the platform

So, the lesson here is to never quit, and always keep moving forward.

Platforms will make changes, but we just have to keep figuring out how to make it work.

I'm gonna be touching on this more over in the TikTok accelerator community and we're going to start doing office hours, so if you haven't joined you can do so here

If you want a good listen over the weekend I dropped my 1st Twitter Space with my good friend Elliot about TikTok + Email Marketing: The Perfect Match for DTC 

Let's Grow🚀

Ashley