Behind the Scenes: My Visit to TikTok HQ 🤫

Hey there!

I recently attended a TikTok event where I learned some valuable insights about the platform and how working with agencies can improve your results.

I thought you might find the notes useful so here they are:

The key takeaway is "TikTok is not a social media platform. It's a culture." which is interesting when you think a bout it, it is an entertainment hub where users rush to get that dopamine kick.

TikTok is a rapidly growing platform with a diverse user base and a culture all its own.

TikTok is a rapidly growing social media platform with 25 million monthly users in the UK alone. In April 2022, there were 72 million TikToks created and 168 billion monthly views based on 2-second views.

TikTok is an excellent platform for discovering and consuming new things, and it has the most overlap with YouTube.

Here is the overall ranking for overlap (the % is based on how many people don't overlap):

1. YouTube 11%

2. SnapChat 35%

3. Facebook 45%

4. Instagram 49%

5. Twitter 63%

TikTok is an excellent window into other people's lives, and 78% of users like it when brands interact with ordinary people, not just famous people.

The top 10 categories ranked on TikTok in 2022:

1. Daily life

2. Comedy

3. Entertainment

4. Lip sync

5. Sports

6. Games

7. Food and drink

8. Singing/dancing

9. Animals

10. Beauty care

Audience Data

TikTok's user base is not just teenagers anymore, as 32% of global users are between 25-34, and 35% of users surveyed are aged 35+.

There are 25.3 million active users in the UK, with 41% aged 18-24, and 29% aged 25-34.

In conclusion, TikTok made it clear that working with agencies can help brands get better results on the platform.

By understanding the platform and its users, brands can create successful marketing campaigns and reach new audiences.

Hope you found this useful will be visiting them a lot more in the upcoming months so will keep you posted.

See you next week🚀

Ashley

P.S I have a new YouTube video dropping tomorrow so make sure you're subscribed as you won't want to miss it as will break down our storyboarding process!

Whenever you're ready, there are 2 ways I can help you:

1. If you're still looking for traction with your TikTok ads then go ahead and book a call here

2. The TikTok Accelerator Community: Come join 360+ entrepreneurs who are scaling via TikTok ads and organic