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- 🪦 - Ad Targeting is DEAD
👋 Hi, and welcome back to Advertise The Wright Way: your weekly guide sharing both creatives and strategy that will take your advertising game to the next level.
if you're in the US, Happy Memorial Weekend! I know there are some awesome holidays happening around the world too, so make sure to enjoy those well-deserved long weekends.
You've earned it, my friend! 😎
🪦 - Ad Targeting is DEAD
I’m here to drop some knowledge that might just revolutionize your ad game.
Forget about obsessing over ad targeting when it comes to META and TikTok Ads.
Yes, you heard right!
Picture this scenario: you've crafted some killer ads that captivate attention,
a strong offer that's hard to resist, and a landing page that converts like crazy.
Now, if all these elements are on point, targeting becomes secondary.
Believe it or not, your ad's primary job, when executed correctly, is to call out your ideal consumer.
It's all about speaking their language, hitting their pain points, and offering a solution they can't resist.
The algorithms powering these platforms are insanely intelligent and designed to identify and connect you with your target audience.
(I know it’s hard but put a little faith in the platforms!)
So, what exactly do you need to set the wheels in motion?
It's simple:
1️⃣ Enough QUALITY ads:
Don't just throw a single ad out there and hope for the best.
To truly make an impact, your ads should have solid frameworks.
Think about the concepts and structure that resonate with your target audience.
Be ready to experiment and iterate until you strike gold. 💡
2️⃣ Enough budget:
While it may not be the most exciting part of the equation, budget matters.
We recommend not running any campaigns at less than $150 per day.
Anything less, and you're practically giving the algorithm a snail's pace to work with, and end up just throttling the algorithm.
Remember, Rome wasn't built in a day, it's an ongoing process of refinement, tweaking, and finding what works best for your brand.
So keep that creative juice flowing, and don't be afraid to shake things up!
In a nutshell, META and TikTok Ads are the ultimate power duo for reaching and engaging your ideal consumers.
Focus on crafting strong ads, nailing your offers, and optimizing your landing pages.
Trust the algorithms to handle the heavy lifting, and you'll be amazed by the results.
Ad of The Week - Flux Footwear
In the creative above, the hook "TikTok made me buy this" is tried and tested…
I absolutely LOVE the adjustment they've made by incorporating a green screen displaying TikTok videos.
It effectively emphasizes the social proof aspect.
The editing throughout is polished, employing quick cuts that captivate the viewer's attention.
Moreover, a truly exceptional ad can convey its message seamlessly even with the sound turned off - which this does perfectly.
The choice of b-roll footage is on-point, including scenes of searching for "Barefoot shoe" on Google and showcasing the website experience on a computer.
When you watch the complete video, you'll appreciate how intelligently they intersperse these scenes.
This ad is 25 seconds long which is the sweet spot we’re seeing right now.
Overall, it's a remarkable video from beginning to end, and I anticipate it will deliver exceptional results.
Weekend Watch 🍿- Unlock Your Ad Creative Potential with ChatGPT!
In this video, you will learn how we use AI and ChatGPT to create unlimited ad creatives and scripts for your UGC ads.
ChatGPT has helped our team save time and create more ad content at scale.
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PS. Want to take a look at a past week’s email? There's an archive of it.💡
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