🧑‍🏫 - 41 Ad Accounts Audited: The Crucial Lesson Unveiled

👋 Hi, and welcome back to Advertise The Wright Way: your weekly guide sharing both creatives and strategy that will take your advertising game to the next level.

I hope you've had an amazing week and are looking forward to some exciting plans for the upcoming weekend!

Now, let's dive right into this week's email...

41 Ad Accounts Audited: The Crucial Lesson Unveiled

Our team and I have conducted audits on 41 ad accounts across META & TikTok in the past month.

Many brands are currently facing frustration due to an increase in Customer Acquisition Cost (CAC) and are unsure how to address it.

However, it's crucial to consider the bigger picture and a strategy that many brands tend to overlook: focusing on scaling one offer at a time.

It can be very tempting, especially when you have multiple SKUs, to promote everything simultaneously.

When you spread your efforts too thin, it often leads to diluted budgets and resources, making it harder to achieve the desired results.

Last week, I came across an interesting case where a brand noticed a gradual increase in CAC for their front-end offer.

Instead of optimizing performance, they decided to tweak the offer and shift the focus to the subscription element of their product.

Unfortunately, this decision resulted in cannibalization throughout their entire ad account.

Before considering throwing in the towel, there are numerous steps you can take, such as consistent creative testing, conversion rate optimization (CRO), and analyzing your margins and customer lifetime value (LTV).

Give your campaign time and refine your approach until you achieve the desired results.

This doesn't mean you should completely ignore other offers.

Once your primary offer is performing well, you can gradually introduce additional offers into the mix.

By following this approach, you'll be able to attain better results and position yourself for long-term success.

Ad of The Week - Ovira

Meme ads are an absolute necessity when it comes to diversifying your advertising presence across META. The rationale behind this assertion is crystal clear - THEY DELIVER RESULTS.

Meme ads possess an irresistible allure that resonates deeply with people. By cleverly integrating your brand with a well-crafted meme, you can effortlessly captivate attention and establish a prominent position in the minds of your ideal customers.

One prime example that has caught our attention is the ad campaign by Ovira. They have been consistently experimenting with various meme formats and approaches. Although their product may not be groundbreaking, it effectively addresses a common problem. Ovira's commendable efforts to stand out on users' feeds are truly commendable.

One thing I would say is - they do need to cut down on the copy or break it down as it is quite text heavy currently.

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See you next week✌️